Portrait

Hi! My name is Dan Keidl (rhymes with tidal). I’m a graphic artist and designer. I specialize in brand identity, print and social media. You can reach me at dan@dankeidl.com. Here’s some of my work.

SOCIAL MEDIA

CMF Meme

Chicago Maritime Festival

In preparation for their yearly festival, Chicago Maritime Festival asked for a social media push in the months leading up. I prepared 21 meme images based on nautical quotations as well as a full schedule of promotional material.

This is one of the meme images, focused on the lighthouse motif and a winsome quotation.

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CMF Meme

Chicago Maritime Festival

In preparation for their yearly festival, Chicago Maritime Festival asked for a social media push in the months leading up. I prepared 21 meme images based on nautical quotations as well as a full schedule of promotional material.

This is one of the meme images featuring a humorous quotation.

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Dance Life Meme

Dance Life Studio

I was asked to prepare a social media campaign for Dance Life Studio to raise their online profile and create excitement about their biggest dance event of the year. Thirty of these images were published along with performance videos from the performers' previous works over the months prior to the event.

This meme showcases the studio's director and an inspiring appeal to get involved.

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Dance Life Meme

Dance Life Studio

I was asked to prepare a social media campaign for Dance Life Studio to raise their online profile and create excitement about their biggest dance event of the year. Thirty of these images were published along with performance videos from the performers' previous works over the months prior to the event.

This photo-centric meme was created to appeal to a demographic of older potential dancers.

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S/V Denis Sullivan Puzzle

S/V Denis Sullivan

The Sullivan's campaign was oriented around raising awareness of Milwaukee, Wisconsin's sailing tall ship and furthering the ship's mission to promote education about the Great Lakes and the maritime tradition. It ran from April through October, the ship's full sailing season.

This was one of three parts of a weekly contest aimed at families and school-age children to encourage repeat engagement on social media.

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S/V Denis Sullivan Puzzle

S/V Denis Sullivan

The Sullivan's campaign was oriented around raising awareness of Milwaukee, Wisconsin's sailing tall ship and furthering the ship's mission to promote education about the Great Lakes and the maritime tradition. It ran from April through October, the ship's full sailing season.

This was another of three parts of a weekly contest aimed at families and school-age children to encourage repeat engagement on social media.

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S/V Denis Sullivan Meme

S/V Denis Sullivan

The Sullivan's campaign was oriented around raising awareness of Milwaukee, Wisconsin's sailing tall ship and furthering the ship's mission to promote education about the Great Lakes and the maritime tradition. It ran from April through October, the ship's full sailing season.

This image was one of many aimed at the local Milwaukee demographic and online maritime communities.

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BRANDING

Walsh for County Attorney Logo

Joe Walsh for County Attorney

I was asked to provide the logo design and all election materials for Joe Walsh's successful campaign for County Attorney in Mille Lacs County, Minnesota. Mr. Walsh's campaign sought a clean campaign based on personal integrity to defeat the incumbent County Attorney.

Chelsea Meadows Logo

Chelsea Meadows Equestrian Center

The client wanted to develop a brand identity for their new business, a training and stabling barn for horses. They were interested in the grandeur and appeal of medieval knighthood as a visual inspiration.

This led me to develop this logo for use on barn signage as well as show materials like horse blankets.

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Chelsea Meadows Logotype

Chelsea Meadows Equestrian Center

The client wanted to develop a brand identity for their new business, a training and stabling barn for horses. They were interested in the grandeur and appeal of medieval knighthood as a visual inspiration.

This logotype was developed alongside the logo shield for use on printed material such as stationery and mailers.

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Madison Podcast Logo

Madison Podcast

I was contracted to create a logo for use by a local podcast that specialized in long-form interviews with people of interest in the Madison, Wisconsin area. It is formatted to work well with their social media ambitions as well as serve as an icon for their podcast entries on streaming services such as iTunes.

Diercks Law Office Logo

Diercks Law Office

I worked with this client to create the brand identity for his new law office that expresses clean competence and trustworthiness as well as an uncluttered approach to legal counselling. The client was interested in working with two PMS colors to minimize the expense of long runs of printed material.

This logo format is customized for his online presence as well as vertical-oriented print products.

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Diercks Law Office Logo

Diercks Law Office

I worked with this client to create the brand identity for his new law office that expresses clean competence and trustworthiness as well as an uncluttered approach to legal counselling. The client was interested in working with two PMS colors to minimize the expense of long runs of printed material.

The extended logo format was created to complement the other in situations where a horizontal printed logo was called for.

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CMF Logo

Chicago Maritime Festival

As part of the development of printed posters and rack cards for the Chicago Maritime Festival's annual event, I developed this logo to be used as a tattoo for the central image of a sailor's arm. It grew to be used as t-shirt artwork as well as a supplementary general logo for the CMF's needs.

PRINT MEDIA

Chelsea Shepherd Business Card

Chelsea Shephard, Soprano

The client, an operatic singer involved in performances in New York City and nationwide, requested a business card that would serve both as a contact sharing tool for her self-promotion efforts as well as a way to distribute her perfomer headshot. I was asked to create a design that was classy and distinguished but had a sense of fun and style that expressed the client's personality.

CMF Poster

Chicago Maritime Festival

The client requested print designs to promote their yearly event at nearby Chicago locations. They were interested in conveying the fun of the musical and interactive experience of their festival to appeal to a broader spread of families, mariners and musical enthusiasts.

This poster was designed to catch the eye with a central image and then convey the most important details about the event.

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CMF Rack Card

Chicago Maritime Festival

The client requested print designs to promote their yearly event at nearby Chicago locations. They were interested in conveying the fun of the musical and interactive experience of their festival to appeal to a broader spread of families, mariners and musical enthusiasts.

I designed these rack cards to complement the poster and serve as a more complete set of information about the event, including its performance schedule.

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CMF Poster

Chicago Maritime Festival

The client requested print designs to promote their yearly event at nearby Chicago locations. They were interested in conveying the fun of the musical and interactive experience of their festival to appeal to a broader spread of families, mariners and musical enthusiasts.

This poster's intent is to create a feast for the eyes to draw casually interested observers in and give them a better idea about the breadth of activities that the festival provides.

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MDM Brochure

Madison Divorce Mediation

I was commissioned to create a brochure to showcase this client's unique approach to divorce litigation and present their philosophies of cooperation. In addition to laying out the unconventional services the client provides in an easily-digested manner, the brochure also illustrates through imagery an approach that should appeal to clients who are interested in minimizing the damage to their families.

WWA Newsletter

Wisconsin Waters Association

This is a seasonal newsletter to water utilities professional in Wisconsin and involved page layout coordinating ads sold by WWA and articles written by contributors, as well as annual convention information, in a 60-page average 8.5" x 11" booklet.

Tinicum Brochure

Tinicum CSA

The client approached me for direct mail and point-of-contact materials that represent their Community Supported Agriculture (CSA) farm to potential share holders. Their principle goals are to clearly describe the style of CSA farming and to express their ethical viewpoint of farming in a way that is clean, earthy, and makes people want produce.

The goal of the trifold brochure design is to make the philophical argument for CSA farming and make contact with potential customers who agree.

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Tinicum EDDM

Tinicum CSA

The client approached me for direct mail and point-of-contact materials that represent their Community Supported Agriculture (CSA) farm to potential share holders. Their principle goals are to clearly describe the style of CSA farming and to express their ethical viewpoint of farming in a way that is clean, earthy, and makes people want produce.

The EDDM (Every Door Direct Mail) card is the solution to getting the word out about the client's company to a wide demographic of local area residences and is designed to make recipients curious enough to pursue more information, especially online.

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GRAPHIC ARTS

Lapp Winter Wedding Invite

Lapp/Winter Wedding

Although I have been commissioned to make many wedding materials, this one is special because the client wanted to use illustrated imagery to evoke their northwoods wedding. We settled on a starry forest night over the water.

The invite and RSVP card emphasize the water reflections.

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Lapp Winter Wedding Program

Lapp/Winter Wedding

Although I have been commissioned to make many wedding materials, this one is special because the client wanted to use illustrated imagery to evoke their northwoods wedding. We settled on a starry forest night over the water.

The tall, thin program spreads the art out lengthwise and mirrors the reflected stars in the sky.

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Postcard Invite

Postcard Invite

As part of an ongoing yearly tradition, I design and mail out a postcard invite for my birthday based on the year's unique theme.

The theme represented here is "Older Than Jesus" and uses an ornate stained-glass motif with traditional imagery turned on its head.

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Postcard Invite

Postcard Invite

As part of an ongoing yearly tradition, I design and mail out a postcard invite for my birthday based on the year's unique theme.

This party's theme is "Zombies vs. Cyborgs" and encourages partygoers to assimilate each other.

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Postcard Invite

Postcard Invite

As part of an ongoing yearly tradition, I design and mail out a postcard invite for my birthday based on the year's unique theme.

The year shown here is the year of the "Time Travel Experiment Gone Wrong" and meshed imagery of the radiation symbol and an hourglass.

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Superhero

Superhero Transformation

This piece is a landscape featuring a real person who has been recognizably re-imagined as her superhero counterpart, an urban vigilante who uses distraction techniques to lure her opponents into traps and ambushes.

The website has been hand-crafted from only the finest zeroes and ones in order to provide you with the freshest internet experience.

Please get in touch with me at dan@dankeidl.com.